Memphis Wrestling – 1st Quarter of 2007
----I had written about the downfall of Memphis Wrestling being the move from the morning slot to the night time slot. I actually considered that the “story of the year”. But, as the year ended, the show continued to surprise me with good ratings. The show finished with overall yearly average of 4.2 which is close to 70,000 fans watching Memphis Wrestling on a weekly basis. The show was averaging a 3.8 [63,798 viewers] in the night time slot and it looked as if the change was not affecting them.
----Well, with the combo of airing horrible wrestling shows and the move to night time, the ratings have started to fall. The program had the worst overall rating average and worst overall people viewing of the show in the first quarter of 2007 than anytime during 2006. The show scored an average of 48,578 viewers with a 2.9 rating. So, they have dropped on a weekly basis 15,220 fans from the past quarter [4th quarter 2006]. Last year the first quarter of the year, the program scored a whopping 5.1 [85,623 viewers], which is losing 37,046 viewers from last year.
----If you do not include the big first quarter of last year in the study and just look at the constant of around 3.8 [63,798 viewers] for rest of the year, then you are still seeing a 24% decrease in viewers. If that happens for rest of the year and we see another 24% decrease in the next three months, then the show could be doing a 2.2 rating, which would be in the danger zone for this promotion. We may also see it level off for the next three quarters and do just the norm of the 2.9.
More Facts
*Best Quarter 4.8 [80,400 viewers] 1st Quarter 1.27.07
*Worst Quarter 1.4 [22,472] 1st Quarter 2.03.07
Quarter with highest rating overall: 4th Quarter
Quarter with lowest ratings overall: 1st Quarter
Best Rated Show Overall – 4.1 [67,583 viewers]– 1.27.07
Worst Rated Show Overall – 2.1 [34,597 viewers] -1.06.07
