Thursday, January 03, 2008

The Ratings: Last Two Weeks of 2007

----Memphis Wrestling finishes the year with two horrible ratings. The 12.22.07 show finished overall with a 1.9 [31,563 viewers] and this past Saturday’s show did a very disappointing 1.7 [28,541 viewers] for their second annual “Best of” show. Last year’s rating of the last two shows was an average of 3.8 [63,089 viewers], which was double of this year.

----The 12.23.07 show opened at a 1.5, then climbed 11,000 viewers up to the third quarter. They then drop over 7,000 viewers in the last quarter. Nothing really can be said good about this show. The “What Was Memphis Watching” number [highest rated program in the wrestling time slot] was only 11% less than last week, but as an average this Memphis show drew 41% less than average.

-DK/Dotson –interview
-Lawler – interview
-Lawler/Tatt2 vs DK/Dotson
1st Quarter 1.5 [25,352 viewers]

-“Opening the Vault”
-Brian C – interview
-Brian C vs Crime/Lexx [start]
2cnd Quarter 2.0 [34,082 viewers] [+8730 viewers]

-Brian C vs Crime/Lexx [finish]
-TK2 “freestyle” Christmas rap
-TK2 beat Gladiator/Pokerface [start]
3rd Quarter 2.2 [37,104 viewers] [+3,022 viewers]

-TK2 beat Gladiator/Pokerface [finish]
-Faces sing Christmas songs
4th Quarter 1.8 [29,717 viewers] [-7387 viewers]

12 Week Average: 3.2 [53,067 viewers]
12 week low – 1.9 [31,395 viewers] 12.22.07
12 week high – 4.0 [66,484 viewers] 11.17.07
From start to finish: [+4365 viewers]

What was Memphis watching??
News Channel 3/CSI Miami 7.43 [124,742 viewers]

----The 12.29.07 show that aired this past weekend was their second annual “Best of” show and it bombed. I think it had to do with the horrible show that aired last year. This show opened with a 2.1 rating, but continue to lose over 14,000 viewers until the last quarter where they grabbed 6,000 back. This show was the second lowest rated show of the year only following the 5.05.07 show, which scored only 1,679 less viewers than this show. The “What Was Memphis Watching” number [highest rated program in the wrestling time slot] was up 21% from last week, so it should mean that Memphis Wrestling would be up; right?? This show was actually 44% below average.

-Intro
-“dead or alive” video
-“Sam’s Town” clips
1st Quarter 2.1 [35,593 viewers]

-Maclin/Koko clips
-Hogan clips [start]
2cnd quarter 1.8 [29,717 viewers] [-5876 viewers]

-Hogan clips [finish]
-Lawler interview
-Maclin/Hart playing pool
-Lawler vs Rotten
3rd quarter 1.3 [21,322 viewers][-8395 viewers]

-Brian C/Midnight Express
-A Salute to Fallen Superstars
4th Quarter 1.6 [27,366 viewers][+6044 viewers]

12 Week Average: 3.1 [51,402 viewers]
12 week low – 1.7 [28,541 viewers] 9.29.07
12 week high – 4.0 [66,484 viewers] 11.17.07
From start to finish: [-8227 viewers]

What is Memphis watching?? 9.3 [156,725 viewers]

----What will these ratings mean to the new Classic format shows?? Not sure, as there might be a section of fans wanting to know what they are going to air. Others may just think it is going to be old stuff like “Opening The Vault” and it has not done good numbers. Overall I don’t see the numbers staying at the 3.1 average.