Friday, June 13, 2008

"What Memphis Watches" by Ron Guidry

This week saw Impact’s and Smackdown’s numbers both go up while Raw’s numbers were surprisingly down. We’ll start with Impact. It wasn’t a surprise to me that TNA’s numbers were up this week. With Slammiversary in town on Sunday, Memphis tuned in to Impact on Thursday and again Saturday night. My theory is that the viewers wanted to be current with Impact’s storylines and possible changes to the card. This is common with the Memphis viewing audience as over the years of looking at the ratings I’ve noticed this trend. The TV shows preceding a ppv event in Memphis draws good numbers. One other interesting note, the replay of Impact this week pulled a better number than the Thursday night run of Impact last week. Wow!

Smackdown was back to its regular average rating. With no NBA playoffs on TV, there was nothing to affect SD’s numbers. Smackdown was the 2nd most watched show in Memphis Friday night just behind the movie “White Chicks” on Fox.

The most surprising numbers I saw this week was RAW’s. I was genuinely shocked when I saw both of Raw’s ratings both locally and nationally. You would think in these hard financial times that we are living in, that anytime you would be giving away a million dollars on live TV people would tune in, especially if the know they have a chance to win some of it. The local news stations have been doing it for a couple of years now during ratings months and it ups the numbers when they gave away money or anything for that matter but for some odd reason it didn’t work for RAW. The final number was down a whole point from last week. That tells me that people just didn’t want to watch the show and I think that says a lot about the actual product itself. For me, RAW just hasn’t been the exciting, must-see show in a long while and while I’m a die-hard fan and will continue to watch RAW, most people won’t tune in week in and week out if the show is not compelling. RAW hasn’t been very compelling TV since the “Attitude” era and it looks like not even giving away money will get people to watch.

Finally, just for shits and grins, Sanford and Son and The Andy Griffith Show that now runs on Saturday night in the old Memphis Wrestling time slot both drew a 4.1 rating [68, 8835 viewers] 7 share. I’ll keep an eye on this every week for a few months just to see if CW30 made a good decision in taking Memphis Wrestling off the air.

If you have any questions or comments just email me at: rpg187@gmail.com.

Note: The ratings for RAW is listed as 2 separate hours. I will round off, to the highest number, the averages of both hours for the final rating.

Thanks and enjoy!!!


TNA Impact (Thursday) 6-05-08

Final Rating: 2.2 [36,936 viewers] 3 share

Quarter hours:

1st hour: 2.3 [38,615 viewers], 2.5 [41,973 viewers], 2.3 [38,615 viewers], 2.0 [33,578 viewers]

2nd hour: 2.1 [35,257 viewers], 2.2 [36,936 viewers], 2.1 [35,257 viewers], 2.2 [36,936 viewers]


WWE Friday Night Smackdown 6-06-08

Final Rating: 5.3 [88,982 viewers] 9 share

Quarter hours:

1st hour: 5.7 [95,697 viewers], 5.2 [87,303 viewers], 5.5 [92,3340 viewers], 5.5 [92,3340 viewers]

2nd hour: 6.3 [105,771 viewers], 5.1 [85,624 viewers], 4.1 [68,835 viewers], 5.2 [87,303 viewers]

TNA Impact Replay 6-07-08

Final Rating: 1.7 [28,541 viewers] 3 share

Quarter hours:

1st hour: 1.9 [31,899 viewers], 2.3 [38,615 viewers], 2.1 [35,257 viewers], 1.7 [28,541 viewers]

2nd hour: 2.3 [38,615 viewers], 1.4 [23,505 viewers], 0.8 [13,431 viewers], 0.8 [13,431 viewers]


WWE A.M. 6-08-08

Final Rating: 0.9 [15,110 viewers] 2 share

Quarter hours: 1.1 [18,468 viewers], 1.0 [16,789 viewers], 0.9 [15,110 viewers], 0.6 [10,073 viewers]


WWE Raw 6-09-08

Final Rating: 4.4 [73,872 viewers] 6 share

1st hour: 4.2 [70,514 viewers] 6 share

Quarter hours: 4.2 [70,514 viewers], 4.1 [68,835 viewers], 4.0 [67,156 viewers], 4.4 [73,872 viewers]

2nd hour: 4.5 [75,551 viewers] 6 share

Quarter hours: 4.0 [67,156 viewers], 5.0 [83,945 viewers], 4.1 [68,835 viewers], 4.9 [82,266 viewers]

Overrun: 5.6 [94,018 viewers]

----Ron Guidry works for a Memphis TV station and provides the rating anaylsis every week. He was formerly known as “The Penguin” was the old Kick Ass Wrestling promotion.