Wednesday, January 09, 2008

The Ratings: Memphis Wrestling 1.05.08 - Rerun Season Episode 1

----Not sure how I will be able to judge whether these shows are doing “good” rating other than compare them to the first run shows. This past Saturday’s show did 2.3 [39,286 ] overall, which is 21% down from average. That is not too good for their first showing of the reruns. This is the highest rating the show has received in the last four weeks, so I guess the company could be happy about that. The only quarter that was just a little over average was the 2cnd quarter, which added over 24,000 viewers, but it was almost like 22,000 of them turned it off after watching it. After the 2cnd quarter, there was only a 65% retention rate of rest of the show.

----I think the The “What Was Memphis Watching” number [highest rated program in the wrestling time slot] is really interesting this week. I remember a conversation that Jerry Lawler had at the ASWF “Legends” show talking about there were more potential of viewers at the nighttime spot than the morning spot. That point is true. The highest rating quarters in the 11:00 AM to 12:00 PM hour [old time Memphis Wrestling slot] scored a 3.8 [61,616 viewers]. The Jaguars vs Steelers lead in, which actually did a 16.7 [279,873 viewers], helped the “What Was Memphis Watching” number reach a whopping 19.1 [321,006 viewers], which is a 52% increase from last week, but the Memphis Wrestling show only boosted an increase of 28% from a horrible rating. This indicates that there is so much potential of scoring high marks at the 10:00 PM hour, if the show could continue in one direction.

----The key to all of this and I have talked about this with Gene Jackson on “Cheap Heat Radio” is if these rating continue to be bad, then it is good news for the crew that tapes first run shows. I hope it is anyway. The bad thing is that if Corey Maclin was put in this position with the TV show doing 5.0 or more, and then he would have something to hold over the TV station or something to show the other TV stations. Aside from a 7 week period – 10.13.07 to 11.24.07 in 2007, this show continues to do lackluster numbers and Maclin will have nothing to show new potential clients that would make them WANT Memphis Wrestling.

-Opening with Corey
-Hart/Maclin at Universal Studios
-King vs Koko [start]
1st Quarter 1.8 [30,724 viewers]

-King vs Koko [finish]
-clips of Lawler/DK
-Maclin/Lawler interview [start]
2cnd Quarter 3.3 [54,732 viewers] [+24,008 viewers]

-Maclin/Lawler interview [finish]
-Gunn/Starr vs Groom/Dotson
-Koko Ware interview
3rd Quarter 1.9 [32,235 viewers] [-22,497 viewers]

-Ms Summer walks out
-Brian C vs Sexy Assassin
4th Quarter 2.4 [39,454 viewers] [+7219 viewers]

12 Week Average: 3.0 [49,807 viewers]
12 week low – 1.9 [31,395 viewers] 12.22.07
12 week high – 4.0 [66,484 viewers] 11.17.07
From start to finish: [+8730 viewers]

Action News 5/Saturday Night Live 19.12 [321,006 viewers]