FLASHBACK 7.31.04 THE ART OF THE PROMO

----The promo above was the start of four weeks of interviews that helped Terry Funk and Jerry Lawler draw a huge crowd. Funk in his book Terry Funk: “More Than Hardcore” gives credit to seem drawing the crowd to his promos along with what Lawler would do to respond.

“How did we do it??” With a tape I mailed to Memphis, containing
four promos. We did it with carefully crafted promos – one a week, for a month of Memphis TV shows, leading up to our big match.”

----Funk made the people think that when he came to Memphis he was going to beat the hell out of Lawler. Fans thought that these two guys were going to kill each other. Funk talked more about the ‘art of promo”.

“It’s a combination of believing, and the suspension of disbelief, for fans. And we have things that they can suspend their disbelief on. You have to say things that are cutting, and you have to be cleaver about it, too. That way you get not only fans who are going to buy into what you’re saying and believe it, but the ones who view it differently, who can think, “You know, that some shit they’re doing there.””

----The young guys reading this need to take note. Your promo is not just to get yourself over, but to get your opponent over. If you say your opponent is worthless [especially as a babyface] and he can not beat you, then why would the fans want to even see you against each other. The Jimmy Hart interviews in the last few weeks are something to look at. He takes off his shirt and acts real bad – he is putting over the fact that he is not scared of anyone – no one believes he could beat anyone up, but he has put his opponent over to the point that they want to see him get his ass whipped.


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